Tuesday, November 6, 2018

How-To: Setting up a craft stall to sell my refashioned clothes!

It's finally time again: all the dyeing and crafting is paying off and I am going to have a craft stall at Christmas time. I haven't been a member of an art organisation for a number of years, so it's kind of exciting.

What I have:
  • tables - folding ones, so light and easy to take around
  • stock - below!
  • table cloths - my husband gave me a great idea, and I added some dyed fabric to a green felt-like under-cloth that we got
  • coat hangers, so many! I tried taking all my clothes off them, because I didn't want to buy any more.. but I had to buy more.
It's always better up here if the stall ends up being inside because of the weather, which it is.

What I'll sell:
  • eco-dyed clothes
  • refashioned clothes
  • recycled jewellery
  • beach glass jewllery
I am thinking about making sign on a piece of fabric that I've dyed: Penny cello - Refashioning & upcycling. I think a theme helps with these kind of things. It's good to diversify in the dyeing, printing, jewellery, but being able to say that I follow a recycling ethos kind of wraps the stall all up together. 
I sourced clothing racks at the local shop, going for the nicer-looking wooden ones rather than the cheaper metal ones: 
I hoped that 3 would be enough. Until I pulled everything out, I wasn't really sure how much I had! These racks were pretty annoying to put together...
But I got there! Three is definitely enough, I don't need any more. (Excuse the unfinished sewing pile in the corner - better do something about that this week!)
Practice setup at home:
The mirror needs to be hung, but that's on my final to-do list. Really happy with the spread of colour- I was hoping it wouldn't be too brown!
 My stall size is 3x3m, which is quite big. But between the racks and the pop-up change tent I need it.
Now indoor space has its own intricacies: mostly needing light!

Not sure how the small lights will go, I may need something bigger. Once I know what power will be available I can decide.

Let's talk about pricing 

I always find it hard to quantify what something has cost me to make, because even if it was low materials cost it often took some time to make. An artist friend recently posted that she valued her services between $55-75/hour, and when I think about materials and time that sounds about right.

Something I came across was a store where nothing was more than $50. I like the marketing concept, that it makes things seem more affordable. So none of my tops or jewellery will be over $50. Just the skirts, and some of the dresses: but they're pretty, one-off silk ones that I hope someone will fall in love with.

A trick with stalls is to have a range of prices: small things for stocking-fillers, that people will buy as gifts; mid-range that people might buy for gifts but would also buy for themselves; and some more expensive, bespoke things that will appeal to someone looking for something special. I hope I've covered all of those bases!

I've created some neat signs:
And I've settled on a logo, now that I'm being a bit more serious about all this:
Look out for the photos from the day! 
#lovelypennypatterns

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